Our Blue Planet

Our world’s water is constantly moving in what is called the water cycle or hydraulic cycle. This means that water continually changes between the oceans, the atmosphere, rivers and lakes and below the ground: however the volume of water remains constant. In other words there is never going to be additional water made available to our planet. The problem we are facing is the negative impact humans have had on the available drinkable water.

97% of the earth’s water is in the oceans. It is undrinkable and is unusable for most culinary and commercial purposes. Only 3% of the world’s water is fresh. Of this 3%, two-thirds is locked in glaciers and polar ice caps. Of the remaining 1% of the earth’s water, about half is located beneath the earth’s surface.

Only 1% of the earth’s water is available as drinking water for human and animal consumption and that 1% is being contaminated by the industrial civilization in which we live. Pollutants such as physical & biological waste, chemicals, pesticides from agriculture and pharmaceuticals are contaminating our water beyond our ability to clean it. Consequently we are now at a point where pure drinkable water is becoming more and more difficult to access.

Rivers and lakes contain approximately 1/50th of 1% of the earth’s water. A significant portion of this fraction has been contaminated by industrial civilization, and much of the remaining “freshwater” is severely polluted or biologically contaminated. Unfortunately, this pollution has begun to reach our underground water as well. Continually, on any given day, more than one-half of the earth’s population is ill, with the majority of these cases caused by waterborne contaminants. The World Health Organization of the United Nations estimates that 80% of this illness is caused by contaminated drinking water.

According to United Nations, the global consumption of water is doubling every 20 years as the population increases. By the year 2025 the expected demand for water will exceed 50% of the amount currently being used today. At that time almost two-thirds of the world’s population will lack access to fresh drinking water.

The uncertainty and concerns of drinking tap water has fueled a worldwide growth explosion in the sale of bottled water. However, more recently bottled water has fallen out of favor and sales are being banned in many locations; such as government offices, universities and many municipalities. This is a direct result of increased groundwater contaminants being found in bottled water along with massive problems caused by the billions of plastic water container bottles clogging our landfills yearly. It takes 47 million gallons of oil to produce these plastic bottles, used and disposed of annually, in the United States.

The bottled water industry is an unregulated $100 billion a year industry that is presently facing charges from consumer groups, raising concerns and warnings over the host of microorganisms and chemicals found in bottled water. An estimated 30% to 40% of all bottled water is just regular tap water that may or may not be filtered. Bottled water is expensive, up to $5.00 per gallon. There is also the inconvenience of having to constantly lug heavy cases or large bottles around and at the same time, paying a heavy price for that inconvenience.

…So, fresh water is getting scarcer each and every day and when a genuine necessity for life is scarce, it becomes very expensive.

…But there is good news! We have a nearly unlimited supply of moisture—in the air all around us. At any one time, there are 3.1 quadrillion gallons of free water in the atmosphere, and this amount of available fresh water never changes.

…Infinite Water, Inc. can insure that you, your family, and your friends can have fresh pure water to drink as often as you want.